It’s no secret that Mitsubishi has joined forces with Nissan, which can only be described as a major event in both brands’ history. Although it’s still early in the two brand’s relationship, speculation is already flying. In fact, Mitsubishi Australia seems fairly confident that the merger could bring a new Mitsubishi Lancer Evo to the road.
The joint efforts of Nissan and Mitsubishi will ultimately aim to create a stronger passenger car lineup. The next-generation cars could ride on Nissan-Renault’s modular CFM architecture, a system which could save money and make a new Lancer Evo a possibility too.
The two brands will also share technology, which will make introducing new technologies into vehicles a more cost-effective process. By joining forces with Nissan, Mitsubishi lands among the top three automotive groups in the world, based on sales.
That gives the brand a lot more capital and flexibility. Considering the Lancer Evo was cut from the lineup for cost reasons, it isn’t out of the question that we could see a return in the future.
Mitsubishi confirmed that it is set to work on a new Lancer and Triton truck. Reviving a famed performance car could be a great way to set the tone for the company’s future.
We here at Don Robinson Mitsubishi hope that we’ll see a new Lancer Evo sooner rather than later!
The Paris Motor Show is one of a handful of major automotive events held around the world throughout the year. It’s a time for automakers to show off production models and concept vehicles alike. Mitsubishi was out to take the spotlight this year with a set of concepts that were easy on the eyes, to say the least.
A next-generation plug-in hybrid crossover took center stage, but it wasn’t the Outlander we were hoping for. Instead, the GT-PHEV concept, otherwise known as the Grand Tourer, is the latest hybrid concept to debut in recent years.
Next year, however, is an entirely new story.
Starting in 2017, Mitsubishi’s debuts will no longer just be concepts. Instead, production models will take the helm under the leadership of Tsunehire Kunimoto, Mitsubishi’s new global design chief. His strategy is to boast about the brand’s reputation while continuing to move forward.
Remember that Grand Tourer Concept? There’s a very real possibility it could become the next-generation Outlander in 2019. As a result, Mitsubishi played with an upscale design theme for the 2016 Paris Motor Show.
The GT-PHEV boasted a floating roof and maximized space and visibility on the interior. The future of Mitsubishi begins at the Geneva Motor Show next spring where the Japanese automaker will unveil its newest crossover.
We here at Don Robinson Mitsubishi are happy with what we saw at the Paris Motor Show!
We were all heartbroken when we learned that Mitsubishi was ending production of the Lancer Evolution permanently. However, there is a silver lining. Mitsubishi has auctioned off the last production Lancer Evolution to raise money for charity.
The Final Edition Evo is powered by a turbocharged DOHC 16-valve four-cylinder 2.0-liter engine rated at 303 horsepower—the most powerful mass-produced Evolution ever built.
Mitsubishi only produced 1,600 of its Final Edition Evolution model and the US1600 car went to the online auction block on eBay. All proceeds from the auction will benefit Feeding America Riverside & San Bernardino and the Second Harvest Food Bank of Orange County.
Over the course of seven days, 15 bidders from across the country battled it out to keep the highest bid. In the end, the Final Edition sold for $76,400.
Nicole Suydam, CEO of Second Harvest Food Bank of Orange County, said, “Too many people in our community are forced to make hard choices between rent and food, or medicine and food. Mitsubishi’s auction of the final Lancer Evolution will make a big difference in the lives of so many men, women and children who look to us for support every day. We are very grateful for their generosity.”
Here at Don Robinson Mitsubishi, we are sad to see the Lancer Evolution go, but are proud to see Mitsubishi donate this iconic vehicle to such a great cause.
On the heels of Ford’s first-ever mobile Escape the Room game in the 2017 Ford Escape, Mitsubishi too is trying to hook young drivers through innovative test driving programs. Mitsubishi has launched “Night Drive,” a campaign that invites drivers to virtually test drive the new Mirage G4.
The website turns the user’s smartphone into a steering wheel and lets gives them feel like they’re driving the car from home. Mitsubishi says their target audience with the affordable, feature-packed Mirage G4 is young buyers, who are more environmentally conscious when it comes to fuel use and want smaller cars they can easily drive in cities.
The Mitsubishi Night Drive campaign asks testers to use both their smartphone and laptop to test specific features in the Mitsubishi Mirage G4. Tapping the gas pedal button on your smartphone starts a demonstration of the Hill Start Assist feature that helps the car move up a steep incline.
Mitsubishi says this program is a “new marketing launch for us” and that this could be a smart alternative to trying to get buyers to the dealership for initial test driving. This way, buyers can experience the car from their homes and get an idea of what they want, making them more likely to come to the dealership.
To drive one of the new Mitsubishi Mirage G4’s in person, stop by Don Robinson Mitsubishi today!
Next to the highly anticipated release of the newly revamped 2016 Mitsubishi Outlander, you may think the 2016 Mitsubishi Outlander Sport will not be as exciting. Although there haven’t been as many changes to the Outlander Sport as the Outlander, this year’s model has plenty of new things to offer.
The 2016 Mitsubishi Outlander Sport exterior updates include a new “Dynamic Shield,” new 18” alloy wheels, and power folding side door mirrors with turn signal indicators built right in. Also, the Outlander Sport has more colors to choose from this year ranging from Labrador Black, Octane Blue, Cool Silver, Rally Red and the standard Diamond White Pearl.
As for the engine, the 2.4L MIVEC engine is standard for the SE, SEL, and GT trims and includes a CVT automatic transmission. There is also an optional AWC System available for each trim level.
The interior of the new Outlander Sport has all new seats and steering wheel along with some cool features like the auto-dimming rearview mirror and the 6.1” Display Audio System that is new and improved. These features are added to the long list of already standard features available.
Here at Don Robinson Mitsubishi, we cannot wait to get the new Outlander Sport in to see how the new upgrades perform and to simply see the new cool exterior in person. Be sure to stop by the dealership soon to see it for you as well!
The IHS Model Loyalty Award for the Non-Luxury Traditional Sub-Compact segment was given to the 2015 Mitsubishi Mirage for the second year in a row.
IHS Automotive makes a list each year the vehicles that have the highest model loyalty, which is determined by number of households that purchase or lease a second vehicle of the same model. Once again, the Mitsubishi Mirage has been one vehicle that brings its customers back for more.
The award highlights the affordability and desirable features of the Mirage, which has been called the most affordable car to drive on the market thanks to its combination of low price, high fuel economy, and exceptional powertrain warranty. As Don Swearingen, executive vice president of Mitsubishi Motors North America, said, the Mirage is “one of the true hidden gems in the automotive industry.” We would have to agree here at Don Robinson Mitsubishi!
The Mirage will be updated in 2017 to include more features like Apple CarPlay and Android Auto and will remain one of the most affordable cars on the market. The announcement of the new Mirage came soon after reports of a 30% increase in sales from 2014 to 2015. We look forward to seeing what else the Mirage will bring to the table in future generations!
Mitsubishi has been in the U.S. since 1982, and although there have been some rough patches; it appears that Mitsubishi is standing strong in the U.S. Mitsubishi announced on December 26th, 2015 that the company has sold a total of Five Million Mitsubishi Cars in the U.S. That’s an average of about 15,000 cars a year!
Since first appearing in the United States, Mitsubishi had brought many great vehicles to us including the Galant, Montero, and one of our personal favorites, the Mitsubishi Eclipse. Also, we can’t forget the recently retired model the Lancer Evolution. In addition to these great past models, Mitsubishi has great things to come for the brand including the Mitsubishi Outlander PHEV, a hybrid model, and other 2016 models currently available, such as the 2016 Mitsubishi Outlander, i-MiEV and Lancer.
In addition to selling over 5 Million cars, Mitsubishi has continually increased sales the last few months. By the last few months, I mean the last 21 months of consecutive increases over the previous year. It is clear that Mitsubishi is finding a permanent home in the U.S. and that the brand is attracting loyal followers that look forward to see what is next!
Here at Don Robinson Mitsubishi, we couldn’t be more excited to see what the next great thing for Mitsubishi is! Until then, stop by and see our great stock of 2016 Mitsubishi models!
As smartphones become increasingly important to our daily lives, choosing a vehicle sometimes means having to switch from your preferred platform. Other times it means passing on a vehicle that you really love. With the new 2017 Mitsubishi Mirage changes, you won’t have to do either!
As if the car wasn’t already versatile enough, it was just announced that the 2017 Mitsubishi Mirage will feature both Apple CarPlay and Google Android Auto. These features and much more will make the affordable small sedan more luxurious than ever before!
Both Apple CarPlay and Google Android Auto offer fantastic capability. Android Auto features a well-organized interface that allows for intuitive interaction. Apple CarPlay gives iPhone users that same super easy-to-use display they are used to.
The changes on the 2017 Mitsubishi Mirage go way beyond the addition of Apple CarPlay. In particular, the Mirage is better looking than ever with the introduction of a new hood, grille and lighting system. There’s also an option for a Rockford-Fosgate audio system and no matter whether you’re an Apple or an Android person, the music coming through those speakers is going to sound amazing!
As we wait for the 2017 Mitsubishi Mirage, stop by Don Robinson Mitsubishi today to see some of our other 2016 Mitsubishi models!
After a decade in Mitsubishi’s lineup, the Mitsubishi Lancer Evolution is leaving for good. The automaker is looking to make a difference with finale of the popular model. That’s why the very first Mitsubishi Lancer Evolution Final Edition is heading to auction to benefit the National Multiple Sclerosis Society.
The Lancer Evo auction began on November 11th on eBay, 10 days before the MS Dinner Auction in California officially closes the bidding.
In all, only 1,600 Lancer Evo Final Editions will head to the United States, each carrying a numbered plaque. Under the hood is a turbocharged 2-liter four-cylinder engine that rockets off with 330 horsepower and 305 lb-ft of torque. Other features include a black painted aluminum roof, Bilstein shock absorbers, and Brembo 2-piece front rotors.
“With the support of Mitsubishi Motors we are able to fund cutting-edge research, drive change through advocacy, facilitating professional education, collaborate with MS organizations around the world, and provide programs and services designed to help people with MS and their families move their lives forward,” said Richard Israel, President of the National MS Society.
Mitsubishi has been supporting the National MS Society for more than 16 years. The last time we checked, the 2015 Mitsubishi Lancer Evolution Final Edition was going for $38,900. Be sure to let us know what you think of the last edition of the Lancer Evolution at Don Robinson Mitsubishi!
Mitsubishi’s sales have been soaring as of late, and the automaker plans to cash in on that success soon with the release of a new crossover coming in late 2017/early 2018. The new Mitsubishi compact crossover will slot between the Outlander and Outlander Sport in the automaker’s lineup, and will be sold mainly in Europe and the United States.
Automotive News reports that the crossover will likely take styling cues from the eX Concept crossover which debuted recently at the Tokyo Motor Show. Its competitors will include the likes of the Kia Sportage and Hyundai Tucson in a segment that is becoming increasingly popular with drivers across the globe.
The release of the new crossover will mark Mitsubishi’s comeback as a strong player in the crossover/SUV world. Currently, the automaker’s lineup consists of three cars and two crossovers, but the addition of this new model would even things up and make Mitsubishi a strong contender in a contended segment.
If you can’t wait a couple more years for the release of the new Mitsubishi compact crossover, stop by and check out the current lineup at Don Robinson Mitsubishi. Feel free to share your comment below about what you think this new SUV might be like for the Mitsubishi brand!