In an unusual move, especially for new models, Mitsubishi has made the 2016 Mitsubishi Outlander’s MSRP lower than the previous model year’s. Mitsubishi’s most popular crossover, the 2015 Outlander is priced at $23,195, with the 2016 model dropping $200 to $22,995. We are glad here at Don Robinson Mitsubishi that the price is dropping, but is there a catch?
A $200 drop doesn’t sound like much, but considering the impressive upgrades on the 2016 Outlander, the fact that the price dropped at all instead of rising is amazing. Next year’s Outlander features a sleek new styling with modern LED taillights and a redesigned front grille, as well as over 100 mechanical upgrades. Mitsubishi said they hope the lower price will attract new customers by providing a lot more bang for the buyer’s buck than the 2015 model.
The interior of the 2016 Outlander features had been significantly redesigned as well, and there have been some updates to the safety system. A V6 engine option on top of the V4 is also featured in the 2016 model. The V6 boasts higher horsepower and torque than the V4, and both engines are connected to an updated continuously variable transmission. Be sure to tell us what you think of the new 2016 Mitsubishi Outlander when they arrive in our store!
After seeing Mitsubishi’s Super Bowl commercial, you may have asked yourself: is Mitsubishi really going to follow a pizza driver around? Believe it or not, the automaker saw the recent string of bad weather as a perfect opportunity to show off the Mitsubishi Outlander safety features.
The recent snow and ice in Boston made it very difficult for people to get around, especially pizza delivery drivers. According to Mitsubishi, that’s why it gave one lucky driver an opportunity to cruise around in the new Outlander during the Super Bowl, dubbed the “Protect the Pie” campaign.
“During the biggest sporting event of the year, nobody has more to lose than one man – not the players, not the coaches, not even the advertisers spending millions and millions of dollars,” read Mitsubishi’s ad. They said that, “we’re talking about the pizza guy.”
Granted, it may seem a little weird, but we think Mitsubishi has a point. With the lucky driver behind the wheel of the Outlander with Forward Collision Mitigation and other advanced technologies, accidents were easy to avoid. That’s one of the reasons the 2015 Outlander was recently named a Top Safety Pick + by the IIHS. Don’t worry; as far as the pizza deliveries went, they were all safety delivered.
See the safety features for yourself by test driving a 2015 Outlander here at Don Robinson Mitsubishi.