The IHS Model Loyalty Award for the Non-Luxury Traditional Sub-Compact segment was given to the 2015 Mitsubishi Mirage for the second year in a row.
IHS Automotive makes a list each year the vehicles that have the highest model loyalty, which is determined by number of households that purchase or lease a second vehicle of the same model. Once again, the Mitsubishi Mirage has been one vehicle that brings its customers back for more.
The award highlights the affordability and desirable features of the Mirage, which has been called the most affordable car to drive on the market thanks to its combination of low price, high fuel economy, and exceptional powertrain warranty. As Don Swearingen, executive vice president of Mitsubishi Motors North America, said, the Mirage is “one of the true hidden gems in the automotive industry.” We would have to agree here at Don Robinson Mitsubishi!
The Mirage will be updated in 2017 to include more features like Apple CarPlay and Android Auto and will remain one of the most affordable cars on the market. The announcement of the new Mirage came soon after reports of a 30% increase in sales from 2014 to 2015. We look forward to seeing what else the Mirage will bring to the table in future generations!
The Mitsubishi Mirage has been an overwhelming success in the United States since its 2014 model, and the follow-up 2015 Mirage continued that trend. However, fans may have noticed that Mitsubishi seemed to be holding off on a 2016 model, making many believe that the Japanese carmaker has halted Mirage production—but think again.
It turns out that Mitsubishi has decided to skip the 2016 Mirage, because they are skipping straight to the 2017 model year. And you can bet that the next Mirage to hit dealerships will be the best yet.
Little information is known about the 2017 Mitsubishi Mirage, besides that it’s slated to hit dealerships early next spring. Now that Mitsubishi has made their big announcement in skipping the 2016 model, perhaps more information is on the way.
We would have to guess that the 2017 Mirage will have some pretty big cosmetic changes, and like its predecessor – the 2015 Mirage – it will probably be one of the most fuel-efficient, non-hybrid, and non-electric vehicles on the market. We at Don Robinson Mitsubishi can’t wait to see what improvements will be made on this already great vehicle! Share with us your speculations about the upcoming 2017 model in the comments below!