Tag: Mitsubishi Motors

Mitsubishi and Nissan

We at Don Robinson Mitsubishi are excited and intrigued by the announcement that Mitsubishi has formed an alliance with Renault-Nissan. Renault-Nissan has purchased a 34% controlling stake in Mitsubishi Motors, which makes the partnership mirror the decision in 1999 which created Renault-Nissan.

The two automakers have created and signed a Basic Agreement which is an outline of the parameters of the partnership. Budgets may now have a stronger bottom line, since costs will now be lowered. This is due to the fact that both brands are now going to be making joint purchases and joint plant utilization.

In addition to benefiting the budget for both Mitsubishi and Nissan, Mitsubishi and Nissan will share technological and engineering developments. This will help to create even better automobiles and allow for common vehicle platforms.

Nissan and Mitsubishi have partnered together in the past, so the new arrangement is not a drastic change. There may be a few changes in company leadership, but in the near future there may be a more binding Alliance Agreement to solidify the new arrangement. Only time will tell how close the two companies become and what new technologies and vehicles may be products of the new partnership.

We hope this new relationship is the beginning of great things to come for both Mitsubishi and Nissan, and that both brands can help create better vehicles.

Charity

Last month the Mitsubishi Motors USA Foundation announced that it would donate $30,000 to Red Cross of the Heartland, the American Red Cross branch located in Bloomington, Illinois. The Mitsubishi donation to Red Cross of the Heartland will go in part to the Red Cross Home Fires campaign.

The donation was made in partnership with O’Brien Mitsubishi, a Mitsubishi dealership in Normal, Illinois, and was presented to Red Cross officials in a ceremony that took place at the dealership in early April.  This is another effort from Mitsubishi to help give back to Normal, IL, where it recently closed its Mitsubishi plant.

The Red Cross Home Fires campaign is dedicated to serving the local community by installing smoke alarms in the homes of at-risk groups like single parents and those of low socioeconomic status in order to lower the rate of injury and loss of life from home fires in these groups.

Mitsubishi has a strong history with the Red Cross, including its support of the Red Cross of the Philippines in 2015, when Mitsubishi dealers came together to donate 7.3 million Philippine pesos to the organization.

See what else we are doing at Don Robinson Mitsubishi to help out our local community of St. Cloud, MN.

Hologram

Mitsubishi recently developed a new display system capable of projecting a 56-inch image that they can actually pass through. You heard right. This holographic technology introduces a completely unique display system that may have interesting implications in the auto industry should the brand choose to implement the technology.

According to Japan Today, the Mitsubishi Electric Corporation developed the Mitsubishi Floating Display that can be used for things like digital signage, amusements, and guide signs. Although some companies have developed holograph-like technologies, this system lets you actually pass through it and penetrate it.

“There have already been displays that can show an image above a table-like device,” said technology writer Naoki Tanaka. “And, in demonstrations, images displayed by those displays were touched and penetrated through by a hand. However, because of the table-like device right below the image, it was not possible for a human to walk through the image.”

The key to this system is its complex optical system. Images are displayed in front of a half mirror (beam splitter) in midair. That means that individuals can approach images, and possibly interact with videos and virtual reality systems. Although Mitsubishi Electric is a distinct entity from Mitsubishi Motors, the brand may explore innovative technologies sometime in the future. This projector technology is set to be available commercially by 2020.

Tell us at Don Robinson Mitsubishi how you would want to see this technology implemented into your favorite Mitsubishi model!

2016 Mitsubishi Model Lineup

Mitsubishi has been in the U.S. since 1982, and although there have been some rough patches; it appears that Mitsubishi is standing strong in the U.S.  Mitsubishi announced on December 26th, 2015 that the company has sold a total of Five Million Mitsubishi Cars in the U.S.  That’s an average of about 15,000 cars a year!

Since first appearing in the United States, Mitsubishi had brought many great vehicles to us including the Galant, Montero, and one of our personal favorites, the Mitsubishi Eclipse.  Also, we can’t forget the recently retired model the Lancer Evolution.  In addition to these great past models, Mitsubishi has great things to come for the brand including the Mitsubishi Outlander PHEV, a hybrid model, and other 2016 models currently available, such as the 2016 Mitsubishi Outlander, i-MiEV and Lancer.

In addition to selling over 5 Million cars, Mitsubishi has continually increased sales the last few months.  By the last few months, I mean the last 21 months of consecutive increases over the previous year.  It is clear that Mitsubishi is finding a permanent home in the U.S. and that the brand is attracting loyal followers that look forward to see what is next!

Here at Don Robinson Mitsubishi, we couldn’t be more excited to see what the next great thing for Mitsubishi is!  Until then, stop by and see our great stock of 2016 Mitsubishi models!

2016 Mitsubishi TritonRecently, Mitsubishi announced pricing options for its newly redesigned 2016 Mitsubishi Triton truck for the Australian market. Sporting a redesigned front fascia, diesel drivetrain options, and upgraded technology features, the Triton will be offered in 10 variants with three body styles and three trim levels including the GLX, GLS, and Exceed.

The GLX 4×2 trim mated to a manual or automatic transmission comes equipped with a domineering chrome grille, halogen headlights, 16-inch steel wheels, cruise control, Bluetooth capabilities, USB ports, and an adjustable steering column. Added features to the GLX 4×4 trim include the Easy Select four-wheel-drive system as well as an electronic control transfer shift dial. The GLS and Exceed offer the Super Select four-wheel-drive II system with the Exceed offering an electronic rear differential lock.

Stay-tuned for more Triton truck information as it is unveiled – especially for plans to see if it will cross the pond to enter into the U.S. market. We at Don Robinson Mitsubishi will be sure to share more information we find out about this, and other potential Mitsubishi models!  Until then, be sure to come visit us to see the newest vehicles in the Mitsubishi fleet, today.

2015 Mitsubishi Lancer Evolution

Last year, Mitsubishi announced the Lancer Evolution X would go away, to the chagrin of many performance car enthusiasts and some of our customers at Don Robinson Mitsubishi—but it isn’t gone yet!

Before the automaker gives it the final send off, it’ll be building a limited amount of Lancer Evolution Final Edition models—and the first market lucky enough to sell them is Japan.

Only 1,000 models will be built and sold there, but several more will be made for specific markets like the United States and Australia.  We can’t wait to see what this special edition EVO will have here in the U.S.

Under the hood, it’ll have the same turbocharged 2.0-liter four-cylinder engine, producing 291 horsepower and 300 pound-feet of torque, but with sodium-filled exhaust valves instead.

Other goodies include Recaro seats, Brembo high-performance brakes, 18-inch BBS wheels, a dark chrome front grille, and black leather and red stitching inside.

According to Mitsubishi, it won’t stop building the regular 2015 Lancer Evo X until all of its Final Edition models are sold—so maybe we can get them to keep making it by leaving one of them unsold!  We hope the Lancer Evolution will be around for a little while longer!

2015 Mitsubishi Mirage

Mitsubishi Mirage owners are more likely than owners of any other vehicle (in its segment) to return to the Mitsubishi brand when they are ready for a new car. Mitsubishi has been awarded IHS Automotive’s Model Loyalty Awards, earning the title of “highest Model Loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year.”

The HIS Automotive Loyalty Awards are presented annually to automakers, based on actual consumer transactions. The awards recognize automakers for standing out in their segments for their ability to retain repeat customers over multiple buying cycles.

“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a statement. He goes on to say “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”

It’s no wonder Mitsubishi Mirage model loyalty is through the roof. The Mirage offers excellent fuel economy (37 mpg city and 44 mpg highway), an overall vehicle safety score of 4-Stars awarded by the National Highway Traffic Safety Administration, an array of features, and a starting price of just $12,995.

Stop by Don Robinson Mitsubishi today to see for yourself why the Mirage keeps owners coming back to the Mitsubishi brand.

2015 Mitsubishi MirageBuying a new car can be expensive, but it doesn’t have to be. You can always buy a car with a small price tag.  Add fantastic fuel efficiency on top of it and it will make the overall purchase even better. If these two criteria are your top priority, then the Mitsubishi Mirage is the car for you.

KBB.com recently included the Mirage in its list of the “10 Most Fuel-Efficient Cars Under $25,000.” Not only is the Mirage the only non-EV/non-hybrid on the list, but it is the least expensive one, too, with a starting price of only $12,995.

As for fuel-efficiency, the Mirage has an EPA-estimated combined rating of 40 mpg.

“The Mirage continues to be an important vehicle for the Mitsubishi brand,” said Don Swearingen, Executive Vice President, MMNA, in a statement. He continues to say that, “with its affordable price, incredible fuel economy and surprising list of available features, the Mirage is a great value that people recognize – February 2015 was the vehicle’s best-ever sales month since its launch in 2013.”

Making the Mirage even better is the fact that buyers love it. It currently has a rating 9.3 out of 10 on KBB.com’s consumer ratings. Not many new cars can get a rating higher than that.

Stop by Don Robinson Mitsubishi today to see if the affordable, fuel-efficient Mirage is the car for you.

Forget about mechanized brakes, backup sensors, and even self-driving cars; Mitsubishi is stepping it up a notch with an actual robot employee at a couple of its Tokyo bank locations. Before completely automatic cars, will we get automatic people?

The humanoid robot is named Nao, and Nao speaks 19 languages. Thanks to camera eyes and microphone ears, Nao can both see and hear people, not only recognizing the meaning of the words but also analyzing their facial expressions.

Nao can even understand the subtle differences in tone of voice. So I wouldn’t take “that tone” with Nao, if I were you.

The first few of the Nao models are designed to test how effective the humanoid can be at branches, with Mitsubishi convinced that Nao can even handle tricky customers. If all goes well, the company will increase the Nao presence to most of their branches.

What do you think? Ready to argue with a Mitsubishi robot banker? Let us know at Don Robinson Mitsubishi your thoughts in the comments.

mitsubishi motors logo

EcoGreen CarWith an impressive EPA-estimated mileage of 40 mpg combined, the 2015 Mitsubishi Mirage was named one of the “Greenest Vehicles” of the year by the American Council for an Energy-Efficient Economy (ACEEE).

The Mirage is powered by a 1.2-liter engine and a continuously variable automatic transmission. It is the only traditional gasoline-powered vehicle on the list, but it is clear to see that its engineering is anything but run-of-the-mill. The hatchback provides impressive efficiency even among competing models using alternative fuels. This provides customers with the familiarity that comes with gasoline power while providing efficient travel and peace of mind in knowing the vehicle is environmentally friendly, even more so than some of the hybrid and electric vehicles on the list.

“We are pleased to see our 2015 Mitsubishi Mirage named to the ACEEE’s ‘Greenest Vehicles’ list, and we look forward to launching more new innovative and affordably-priced environmentally-friendly vehicles in the future,” said Don Swearingen, executive vice president for Mitsubishi Motors North America.

Furthermore, “with its low price, plentiful features, exceptional fuel economy and extensive warranty, the Mitsubishi Mirage offers automotive consumers an unprecedented new-car value.”

Available with a starting price of just $12,995, you can find the award-winning 2015 Mitsubishi Mirage here at Don Robinson Mitsubishi today.