The IHS Model Loyalty Award for the Non-Luxury Traditional Sub-Compact segment was given to the 2015 Mitsubishi Mirage for the second year in a row.
IHS Automotive makes a list each year the vehicles that have the highest model loyalty, which is determined by number of households that purchase or lease a second vehicle of the same model. Once again, the Mitsubishi Mirage has been one vehicle that brings its customers back for more.
The award highlights the affordability and desirable features of the Mirage, which has been called the most affordable car to drive on the market thanks to its combination of low price, high fuel economy, and exceptional powertrain warranty. As Don Swearingen, executive vice president of Mitsubishi Motors North America, said, the Mirage is “one of the true hidden gems in the automotive industry.” We would have to agree here at Don Robinson Mitsubishi!
The Mirage will be updated in 2017 to include more features like Apple CarPlay and Android Auto and will remain one of the most affordable cars on the market. The announcement of the new Mirage came soon after reports of a 30% increase in sales from 2014 to 2015. We look forward to seeing what else the Mirage will bring to the table in future generations!