Mitsubishi Mirage owners are more likely than owners of any other vehicle (in its segment) to return to the Mitsubishi brand when they are ready for a new car. Mitsubishi has been awarded IHS Automotive’s Model Loyalty Awards, earning the title of “highest Model Loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year.”
The HIS Automotive Loyalty Awards are presented annually to automakers, based on actual consumer transactions. The awards recognize automakers for standing out in their segments for their ability to retain repeat customers over multiple buying cycles.
“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a statement. He goes on to say “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”
It’s no wonder Mitsubishi Mirage model loyalty is through the roof. The Mirage offers excellent fuel economy (37 mpg city and 44 mpg highway), an overall vehicle safety score of 4-Stars awarded by the National Highway Traffic Safety Administration, an array of features, and a starting price of just $12,995.
Stop by Don Robinson Mitsubishi today to see for yourself why the Mirage keeps owners coming back to the Mitsubishi brand.