After seeing Mitsubishi’s Super Bowl commercial, you may have asked yourself: is Mitsubishi really going to follow a pizza driver around? Believe it or not, the automaker saw the recent string of bad weather as a perfect opportunity to show off the Mitsubishi Outlander safety features.
The recent snow and ice in Boston made it very difficult for people to get around, especially pizza delivery drivers. According to Mitsubishi, that’s why it gave one lucky driver an opportunity to cruise around in the new Outlander during the Super Bowl, dubbed the “Protect the Pie” campaign.
“During the biggest sporting event of the year, nobody has more to lose than one man – not the players, not the coaches, not even the advertisers spending millions and millions of dollars,” read Mitsubishi’s ad. They said that, “we’re talking about the pizza guy.”
Granted, it may seem a little weird, but we think Mitsubishi has a point. With the lucky driver behind the wheel of the Outlander with Forward Collision Mitigation and other advanced technologies, accidents were easy to avoid. That’s one of the reasons the 2015 Outlander was recently named a Top Safety Pick + by the IIHS. Don’t worry; as far as the pizza deliveries went, they were all safety delivered.
See the safety features for yourself by test driving a 2015 Outlander here at Don Robinson Mitsubishi.